Are You A Facebook Idiot?

No one wants to be an idiot, especially when it comes to Facebook where there’s the chance for thousands of people, including recruiters and potential employers, to see it.

I have been on Facebook since 2007 and have made my share of mistakes that have made me look like an idiot.  The social media and email marketing experts at Constant Contact recently compiled a list of mistakes that can make you look like an idiot on Facebook.  And so, as a public service, the Smart Job Blog presents the Top 5 Things That Can Make You Look An Idiot on Facebook.

Are you doing any of these things?

5. Not monitoring your Facebook Page.  When someone visits your page, are they going to find it full of links from Facebook spammers inviting your fans to college night at the local bar of to click to win a free iPad?

4. Liking your own post. Really?  That’s almost a cry for help. Maybe that’s why no one else is liking it.

3. Posting one thing right after another. Your fns may love you, but long post after post after post in the newsfeed can be a bit much.  Be sure to space out your updatesso there’s a better chance people will engage with them rather than pass them by.

2. Spelling errors. As small as they might be, spelling errors can really hurt your Page’s credibility.  A typo is okay, but lots of typos are not.  Watch for some common misspellings such as there/their/they’re; your/you’re/yore.

1. Not filling out necessary information: location, description, picture, etc. Facebook gives you the opportunity to add detailed information about yourself.  Be sure to fill it out fully so recruiters, hiring managers and that long lost friend that has the perfect lead for a job can find you.  Concerned about privacy?  You should be.  You can set the right balance by simply keeping the information you share on Facebook strictly professional.

Your Turn:  What Facebook idiot moves have you seen?

By no means is our list of idiot moves on Facebook complete.  I look forward to sharing with our readers the idiot Facebook moves you have witnessed.  I will post your responses in next week’s blog.

Bottom Line:  You don’t have to be an idiot on Facebook.  Smart Job Searchers are aware of the importance of a good Facebook image.  So be aware of those things that may make you look like an idiot on Facebook. Are you guilty of doing any of the top 5?  Well, as a Smart Job Searcher, now that you know it may be a good time to stop.

Have you Googled yourself lately?

Recently I was invited to participate in a Career Day to help prepare students as they entered the workforce. There were recruiters from companies conducting mock interviews, doing résumé reviews, and a wonderful organization, Save a Suit, outfitting students with new professional attire. My role was to check their online identities, and coach them on how to create high visibility and build positive reputations.

Thankfully, and maybe a little surprisingly, nothing that could potentially stall new careers was revealed when Googling the students — no “digital dirt” or “digital deal-breakers.” What I found primarily fell into these categories:

  • Facebook pages where privacy was set to “public” instead of “friends.” Even if there is nothing to hide, it’s a good practice to limit those who can see your wall and pictures.
  • No online references at all. When a recruiter has two good résumés in hand, the candidate who has positive online information has a better chance: mentions or photos that are evidence of community service/volunteer work; contributions to online professional discussions demonstrate your communication skills and knowledge level; official roles in local/business groups indicate leadership ability, etc.
  • Positive results — either accidental or deliberate. One student who proudly showed me all his highly visible mentions and properly keyword-ed profiles caused me to remark that he would be easily found when company recruiters searched for candidates in his specialty. “Recruiters? I’m going to be one of those talking heads on CNN,” he corrected me.

Heed these same guidelines as you engage the online community, either for a job or to grow your business or to connect with friends.   Comment on blogs – (You can start with this post!!)  participate in the discussions on LinkedIn. Becoming known for what you know; will increase your profile so your name comes up in that Google search by the headhunter, hiring manager or that long lost boyfriend!!!

“All business is now personal,” said David Armano, executive vice president of global innovation and integration at Edelman Digital, at the World Business Forum. He calls this ability for people to socially connect via technology the “third revolution,” and it’s a professional imperative to this well. So  Have you Googled yourself lately?

Marben Bland is an accomplished speaker, writer, and thought leader focused on three interconnected areas:

  1. Social Media Branding  increasing sales & awareness by creating lasting impressions
  2. Recruiting  finding world class talent for leading business and non profits
  3. Job Coaching  providing solid solutions for finding a job

Email him at marben@marbenbland.conm