3 Easy Ways to Upgrade Your LinkedIn Profile

Oh yes!  Those lazy, crazy, hazy days of summer.  The perfect time for a back yard cookout, a great vacation and upgrading your LinkedIn profile?

That’s right!  Now is the perfect time to upgrade your LinkedIn profile.  Not certain that you need an upgrade?  These 3 simple questions are designed to provide some guidance for you.

  1. Have you made any changes to your profile in the last six weeks?
  2. Are you in a job search, either active or passive?
  3. Would you like to reach more clients, share more information or get more out of your LinkedIn experience?

If the answers to these questions have led you to believing that a LinkedIn profile upgrade in your future. This post will get you started with 3 easy steps that you can take today.

1. Upgrade Your Profile Picture

A study conducted by job search website “The Ladders” found that recruiters spent more time examining a LinkedIn user’s picture than their qualifications.

Be ready for this examination by upgrading your profile picture.  Your profile picture is a real big deal.  So, take it seriously by upgrading with a photo taken by a professional photographer.

Find out how to get the most out of your photographic upgrade by reading my blog 3 Ways To Transform Your LinkedIn Picture From Crappy to Fabulous

2. Upgrade Your Recommendations

With all the changes over the years, LinkedIn recommendations have become a bit over looked. However, there have never been a more powerful way to increase your profile views while putting more punch in job summaries.

Recruiters report that they use recommendations to search out new candidates.  Picture this, a recruiter is looking at another profile and they see a recommendation that you wrote for them.  They become intrigued and look up your profile.  Sounds unbelievable; but, true recommendations are the two way gift that keeps giving.

This summer, I have set a profile upgrade goal of getting 5 new recommendations. How can it be done?  Simple, the best way to get recommendations is to make recommendations.

Susan Adams, career and corporate social responsibility writer at Forbs.Com has written a great post to get you started with all things recommendations. Everything You Need To Know About LinkedIn Recommendations

3. Update Your Content

 With the publisher and pulse platforms LinkedIn has morphed into a content monster with a staggering 75% of its views generated via content viewing.

The upgrade opportunity for you is to generate increase profile visibility by writing or sharing content.  This is my 99th post on LinkedIn publisher.  Each post typically nets a 25-35% increase in my profile views.

Start writing posts.  You will be amazed what it will do for your status within the 300 million strong LinkedIn community.   If you are not a writer, share and like posts. This activity will also produce dividends.  Start right now by liking, sharing and commenting about this post.  I would be grateful for your support.

Enjoy Your Summer Upgrades

An effective presence on LinkedIn is a must for today’s active professional.  I leave you with some posts that will be helpful with your upgrade efforts.

5 Easy Ways To Make Your LinkedIn Profile Standout  

5 Ways To Power-Up Your Networking in 2015

7 Ways To Make LinkedIn Find You A Job


 Marben Bland is a LinkedIn Ninja, who coaches business and individuals on how to use LinkedIn more effectively. 

5 Easy Ways To Make Your LinkedIn Profile Standout

If you are looking for a job, trying to make a better professional impression or closing a sale, having a standout LinkedIn profile is important.

Here are 5 easy ways to make your LinkedIn profile standout:

 1. Have a Standout Picture

LinkedIn research indicates that your profile is 14 times more likely to be open when it contains a picture.   Professional Woamn1

Recommendations for a Standout Picture:

  • Professional Photo: No Selfies
  • Headshots Only
  • Be Friendly and Approachable: Smile look at the camera

2. Turn Your Headline Into Your Mission Statement

Your name and headline follows on LinkedIn. So, make it easy for people to know what you want or are about by using it to make that statement.

I am currently conducting a job search so my headline reflects that by simply stating:

Human Resource Executive Looking For A Job


3. Use the Summary Statement to Confirm Your Headline

So your mission as indicated in your headline is telling everyone that you are looking for a job. Great! Now, confirm and tell your readers more about your efforts in your summary statement.

Don’t forget to include contact information; including links to webpages and phone numbers in your summary.

MDB Summary

4. Likening and Sharing

In the world of LinkedIn, content is the name of the game. Your profile will standout with more views when you “Like” or “Share” the content of others.   It is really easy to do. The next time you are standing in line, for example, at the coffee shop or lunch counter, go to LinkedIn, using your smartphone and read an article. If you like it, click that you did, and that update will be visible to all of your contacts on their home page. Hint: Get started now by liking this post!!

 5. Extra, Extra Write All About It!

As a professional, we know the importance of staying up-to-speed on industry trends and business news. Now, LinkedIn is in the content business in a big way with LinkedIn Publisher.   Publisher provides commentary from big names like Bill Gates, Richard Branson and Barrack Obama along with letting you become part of the discussion by posting your own writings.

Publisher is a wonderful tool to make your profile standout by drawing people via your writings. I consistently get a 20-30% bump in profile views when I post.

Here are LinkedIn’s recommends to boost your blog views:

  • Pay attention to the headline

Great headlines carry a lot of weight. They draw in readers who might otherwise skim and move on; help keep your writing focused and give search engines valuable information. One rule to remember: Use puns or jokes sparingly.

  • Write about what you know

Get inspiration from your professional life. Use LinkedIn as a sounding board – share your ideas, then get feedback to refine your topic or just have a friendly debate.

Your Profile Can Standout

It’s clear with a little work you can easily create a Standout LinkedIn profile that will meet your goals and expectations. With over 200 million members worldwide someone is looking for you and you are just a standout profile away from that connection.

©Copyright 2015 Marben Bland

P.S. I am in job search mode now, looking for a senior human resources, staffing or training positon. Location and most other details are flexible. Drop me a line marben@marbenbland.com if you have any leads.