This week baseball fans are being treated to energetic and high-spirited youth of the Little League World Series. The nation has been thrilled by the exploits of fresh faced 12 and 13 year old kids and how they play our national past time. Baseball! Also, we have been introduced the most noted player Mo’ne Davis, a 13 year old girl from Philadelphia. She is very impressive. Not only for her 70 mile per hour fastball; but, for the way she handled the attention and media circus that comes with being a girl who is striking out many boy little league players.
While only 13, Mo’ne has already developed a personal brand. She’s thoughtful, smart and quite the gifted athlete who has not allowed her fifteen minutes of fame to go to her head.
In today’s interconnect world, we all have a personal brand or a reputation to maintain. Perception is reality; and Mo’ne Davis, even at the age of 13 has proven that we control that perception. Let’s take a look at some of the personal brand marketing tactics employed by Mo’ne.
5 Personal Branding Tactics From Mo’ne Davis
1. Be Intentional – Know Who You Are
Mo’ne has become a sensation with the worldwide media in Williamsport tracking her every move. However, in countless interviews she has been relentlessly intentional in describing herself simply as “a girl who happens to play sports with the boys”. That kind of intentional clarity along with knowing these 3 basic things is the hallmark of building an effective personal brand:
- Knowing who you are
- Knowing your target audience
- Knowing the perception you want to convey
It is easy for us to fall in the trap of wanting to be all things for all people. However, if we focus on being intentional with a clear understanding of the 3 basics, we can like Mo’ne, build an effective personal brand.
2. Be Concise – Mastering the Elevator Pitch
The fastball is not the only thing that Mo’ne throws. She also has a “nasty” elevator pitch. In branding, connecting is everything. People have short attention spans. So your brand needs to make an immediate impact; verboseness will get you ignored. Mo’ne description as “a girl who happens to play sports with the boys” creates an instant connection; providing the perfect springboard to other elevator topic questions: “What is it like to play with the boys?” “How do the boys like playing with you?” When did you become aware that you could play with the boys?”
While we may not be the queen of the boy dominated Little League World Series, the need still exists to develop an elevator pitch that is:
3. Be Valuable – Lending a helping hand
At the end the day it is the value we bring to people that is the true measurement of our personal brand. Mo’ne Davis’ performances in the Little League World Series proves that she is more than a girl playing with the boys…she is a qualified and unforgetable baseball player.
We can demonstrate our value to people by seeing how we can be of help to them. The simple act of finding out what people need and then delivering on it will show the type of strong personal branding seeds that will keep people and opportunities coming your way.
4. Be Assessable – Social Media Ready
At the start of the Little League World Series Mo’ne Davis had less than 20 Twitter followers. Now, after only two games, she has nearly 30,000 followers and possibly attracting more each day. Social media is an opportunity to clearly define your personal brand. However, the time to develop great social media habits is before we become famous. Even if you hate social media, people who aren’t on LinkedIn, Facebook and Twitter are now suspect. It is worth having a social media presence and a following; because it will help brand you as a person of influence. There is a very real opportunity to grow your business via LinkedIn; get your customers’ feedback via Facebook and follow trends on Twitter. Unless your personal brand is to be a person of mystery and intrigue, you should be using social media.
5. Be Authentic – Maturity, Truth and Trust
Mo’ne Davis’ authenticity and maturity is one of the most impressive things about the young 13 year old from Philadelphia. Our personal brand is driven by trust. Trust is powered by authenticity and maturity. Mo’ne Davis went from an average 13 year old to a worldwide celebrity in demand by the media and fans in Williamsport. However, with fame comes responsibility and it does come with a price. If Mo’ne in an interaction with a fan had been defensive or viewed as rude or standoff, it would have been spread all over social media.
Protect your personal brand by knowing what is being said about you on social media. Have you Googled yourself lately? Do you like what you see? If not, you have the power to change it. Just as social media can help build or destroy your personal brand’s credibility, negative Google results can also spell the end of your credibility. Let maturity, truth and trust power your authenticity; and your social media brand will reflect your real life actions. Be authentic!
Twenty years from now, win or lose; Mo’ne Davis will be what we remember most about the 2014 Little League World Series. The personal brand that she built; and her impressive personality, will be the legacy that we will remember. Your personal brand can be the linchpin of your legacy. Make the investment in time and people to build a personal brand; that is worthy of your God given talents, skills and accomplishments.