How To Become A Leader That Inspires Loyalty

Mother-TeresaGreat leaders not only understand how to get the best from themselves; but, they know how to teach, guide, and empower others to do their best, as well.

Great leaders recognize what a privilege it is to lead; and they view themselves as servants to those they lead.   They are constantly seeking ways to improve; so, they can become even more effective.

Great leaders inspires loyalty; which goes beyond simply following the leader.  A great leader creates an inspired loyalty, generating a partnership where everyone has a stake in the outcomes of the work that is performed.

Rarely, leaders that inspires loyalty are born; however, they can be developed.

Let’s examine three things that great leaders do to inspire loyalty:

  1. Self-Awareness

Massive_KirkLeaders that inspire loyalty have a high degree of self-awareness.  Self-Awareness is having a clear perception of your personality; including strengths, weaknesses, beliefs, motivation, and emotions.

Leaders can increase self-awareness with a deliberate campaign of using several of the established self-awareness tools:

The Myers–Briggs Type Indicator (MBTI): The Myers–Briggs Type Indicator assessment is a psychometric questionnaire; designed to measure psychological preferences in how people perceive the world and make decisions.

Roughly, 2 million people a year take the Myers-Briggs Type Indicator. It has become the gold standard of psychological assessments; used in businesses, government agencies and educational institutions.

Find out more about The Myers-Briggs Type Indicator by going to

DiSC – DiSC is a personal assessment tool used to improve work productivity, teamwork and communication.

The DiSC measures four areas of leadership interaction:

Dominance Measuring the emphasis leaders place on accomplishing results; the bottom line, confidence.
Influence Measuring the emphasis leaders place on influencing or persuading others, along with openness in relationships.
Steadiness Measuring the emphasis leaders place on cooperation, sincerity, and dependability.
Conscientiousness Measuring the emphasis leaders place on quality and accuracy, expertise and competency.

Find out more about DiSC by going to

SWOT Analysis

A SWOT Analysis is a structured project management planning method that is typically used to evaluate the prospect of success of a project or business venture.  However, the principals of the SWOT Analysis can also be converted into an easy to use yet effective self-assessment tool.

The SWOT Analysis will allow you to perform a self-assessment of your:

S Strength Characteristics of your personality, education or experience that give you an advantage over others.
W Weaknesses Characteristics that place you at a disadvantage relative to others.
O Opportunities Elements that you can exploit to your positive advantage.


T Threats Elements in the environment that could cause trouble for the business or project.

Click here to download a SWOT Analysis Template.

  1. Achievement Via Goals


Hand underlining Set Goals with red marker isolated on white.

Great leaders know the importance of goal setting.  More importantly, great leaders understand that goals can help them:

  • Get teams and people focused on what is truly important
  • Transform the hard to the easy
  • Establish a culture of accountability

Leaders use the SMARTER method to set and keep powerful and inspiring goals:

S Specific A clear thing to be accomplished
M Measurable Actionable identifiable items
A Agreed Upon Announced and accountable
R Realistic Can be done
T Time Framed Scheduled with a start and stop
E Evaluate Redo, reload for success
R Rewrite Adjust the goal to meet the new need

A leader who establishes clear and concise goals can create the energy and drive needed to push teams and people to new heights.  This type of high accountability, and high performance in the workplace inspires the type of loyalty that will drive long term success.

For more on goal setting read:

3 Ways to Dramatically Increase Your Work Productivity

How to Manage Time, Especially When You Think You Don’t Have Any

5 Ways to Become More Powerful at Work

  1. Building Solid Relationships

kids-sharing-ice-creamGreat leaders understand that they can’t just boss people around from the corner office. Building solid relationships mean that they need to have a sense of who you are, and know what is your definition of success.

Mary Shapiro, a professor of Organizational Behavior at Simmons College and the author of the Harvard Business Review Guide to Leading Teams, has the following suggestions for building rapport with your team:

Communicate Your Values

While you are building relationships with your employees, you also need to impart your values, the way you think, how you will measure performance, how you make decisions, and how you expect them to work.


Employees feel good when the leader takes the time to talk with them.  Great leaders make regular communication, both formal and informal a key part of the way they do business.

Know Your Employees

As much as we extol the ventures of democracy, the work place is not democratic.  Your role as leader is to be in charge and your subordinate’s role is to adapt to your style.

However, great leaders can inspire employees with the simple act of getting to know them.   Keith Ferrazzi, the bestselling author of the business networking book Never Eat Alone suggest that leaders should at least know these things about their employees:

  • Your employees birthday
  • The names and ages of your employees children
  • Hobbies and other non-work interests

While some may want to shy away from the personal lives of employees, great leaders know how to walk the fine line and show the real interest that inspire them to new heights of loyalty.

For more on relationships read the post:

Are You Leading Your Boss?

 Are You a Leader Who Inspires Loyalty?



The cost to replace an employee can range from 11% of annual salary to over 21% and above, based on the complexity of the job.

According to statistics compiled by Americanprogress, over 50% of all respondes indicated that they did not leave a jobs, they left a leader.  Therefore, a key competent of leadership is to inspire loyalty.

Great leaders inspires loyalty by being self-aware, setting goals that are challenging, building solid relationships and much more.  However, the real key is continued investment in oneself and the employees that they lead.

The author, salesman, and motivational speaker Zig Ziglar said it best: “The only thing worse than training employees and losing them is to not train them and keep them.”

With more than 10 million satisfied customers Fred Pryor Seminars and CareerTrack provides high-quality, convenient, and practical business-skills training around the world, in every industry and sector.  Go to to discover more about the inspiring training opportunities available.  Use the Customer Appreciation Code 2378 at checkout.


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