Unlocking The Power Of Email Marketing

Many businesses, churches and civic groups who use social media often overlook the capability and power of email marketing.

Unlike your webpage or even the most popular social media sites like Facebook, email marketing reaches customers where they spend a lot of time each day — their inbox.

E-mail marketing tools like Constant Contact provides a direct cost effective communication pipeline to your customers.

Constant-Contact-Logo

The advantages of email marketing over more traditional social media sites include:

  • Complete Brand Control Email marketing tools gives you complete brand control; with a choice of mobile friendly templates and customized communication solutions.
  • Automated Personalized Emails Wish your customers, clients, and worshipers a happy birthday. Greet them with a warm welcome when they join an email list; or deliver valuable information in the form of newsletters that can include videos, pictures or blogs to interested leads with a customized, automated email.  The time to be delivered is at your command.
  • Administration and Real Time Reporting Email marketing allows management and tracking of your messages from one easy-to-use dashboard.

 Become a social media marketing superstar!

Email marketing has been a successful part of my social media strategy.  Driving more views to my website, while enhancing the activities I do on LinkedIn, Facebook and Twitter.

Social Media Books

Marketing with Social Media is a group of 5 essential resource guides in 1 great collection that have proven invaluable to my social media efforts.

My friends at Fred Pryor Seminars are offering all 5 Marketing with Social Media books:

SocialMediaMarketingImageSocial Media Marketing: An Hour a Day helps readers create a comprehensive strategy and teaches social media marketing best practices as readers launch, measure, and tweak the strategy. It covers everything from how to pitch the initiative internally to how to best use the available distribution and measurement tools.

 

TwitterMarketingTwitter Marketing: An Hour a Day features practical advice and step-by-step instruction for crafting a plan, attracting and engaging followers, leveraging contests and other promotional vehicles, and monitoring and measuring efforts.

Pinterest MarketingPinterest Marketing: An Hour a Day: Pinterest is the fastest-growing social media platform, with more than 80 percent of its users women between the ages of 25 and 54. Learn to reach this desirable market by following the advice in this step-by-step, task-based guide! It explains Pinterest’s unique appeal and fundamentals, then shows how to develop a strategic marketing plan, set up an account, curate winning content, find followers and track and monitor Pinterest traffic. The popular “An Hour A Day” format uses a detailed how-to approach with case studies, tips, interviews and more.

  Facebook Marketing: An Hour a Day: Plan and launch a successful Facebook marketing FacebookMarketingcampaign by learning how to leverage everything Facebook has to offer, including great tools to help you measure and analyze to find out what’s working. Get the very most out of fan pages, Facebook Connect, Facebook’s advertising platform, and more.

YouTubeMarketing YouTube and Video Marketing: An Hour a Day is a program that helps readers craft a comprehensive video marketing strategy, use core video optimization and keyword techniques, produce content that looks professional and is compelling enough for readers to share, and successfully leverage all of YouTube’s deep features, exploring everything from optimizing channels and video pages to using YouTube’s analytics tools.

 Order all 5 Books a $300.00 value for only $116.95.

Use Promo Code 2378 at checkout

I hope you will use these great resources to unlock the power of email and social media marketing.

 

© 2015 Marben Bland

Beyoncé’s 5 Strategies To Build A Great Presence On Social Media

Beyoncé2Beyoncé Giselle Knowles-Carter is more than just a superstar singer, actor and dancer.  She is an icon.  As one of just a handful of worldwide icons, the 33 year old native of Houston sets the trend in music, fashion and style.

Beyoncé’s masterful use of social media allows her to be “heard above the noise” in a globally competitive, cluttered, and sometimes confusing marketplace.  With social media Beyoncé  offers direct access to her adoring followers that are eager to receive her clear, concise, and convening messages.

The juggernaut which is Beyoncé has been built on 5 simple and timeless marketing strategies that we can all employ to build the social media presence that can get us hired, lead people to our church or sell our products.   Let’s explore them:

  1. Know Your Purpose

Beyoncé knows (LOL) why she is on social media.  Every Facebook post, Instagram Picture, and Beyoncé5Pinterest Infographic is intended to accomplish a specific goal.  She tweets to promote a new song.  She does a Y-Tube video to showcase a movie.  Then, she write a blog to bring attention to a cause.  The key is to know what you are trying to achieve and then to use the right social media tool.

Key Beyoncé Point: Know What You Want To Achieve And Then Use Social Media To Achieve It.

  1. Narrow Your Audience

Beyoncé15Yes, Beyoncé is a worldwide icon.  However, her true core audience that will plunk down money to download her music, purchase her cosmetics and go to her movies and concerts are in the 18-45 age bracket and mostly female.

Beyoncé has found the great often overlooked secrets of social media; which is to understand that your audience is narrow.  Beyoncé is not trying to cultivate followers with AARP cards. She is targeting the narrow; but, still larger chunk of the audience that will respond to her call to “buy” what she is selling.

Key Beyoncé Point: Find Your Sweet Spot and Cater To It.

  1. Use the Best Tool

Additionally, Beyoncé has mastered the art of giving her audiences what they want on the social Beyoncé9media platforms that are more effective to reach them.

Defined broadly, social media is simply using information sharing tools to send messages to a mass audience.  One of the best examples I have seen of using the right social media tool for the audience, comes from the pastor of my local church who uses recorded phone messages with her elderly flock as an effective social media tool to provide mass updates.

Key Beyoncé Point: Social Media Is Old and New School, So Use the Best Tool to Reach Your Audience

  1. Constant Contact

Beyoncé10Consistency of communication produces the best social media presence. Beyoncé’s camp provides some type of social media post on average every two days.

Now, I realize you and I don’t have a “camp”; and we probably don’t have the time to produce posts regularly like Beyoncé.   However, we can keep up with the global godless by following the 4 C’s formula for posting content:  Continuous, Create, Curate, Circulate

Continuous:  Set a regular schedule of posting that is right for you. The regularity is more important that the frequency.  For example, if you blog weekly your readers will be more loyal if they are provided content at the same time and day every week.  Less is actually more if it is done continuously.

Create:  About a third (33%) of the content you post should be stuff that you create:  Pictures, blog post and Infographics.

Curate: Is simply pulling together content on the web for presentation to your audience.  The second third (33%) can be from content that you have found on the web that is a fit for the people who read your email newsletter, or Facebook page.  You are free to curate any of my blog post just go to my webpage www.marbenbland.com for more posts.

Circulate: The final third (33%) of your web presence is comprised of the spontaneous sharing of posts that come across the web.  Circulation differs from curating; because of the speed of the share.  Twitter is the best platform for spontaneous sharing.

Key Beyoncé Point: You Cannot Have A Social Media Presence Unless You Are Present On Social Media. (Use the 4 C’s.)

  1. Visuals Are Queen

Beyoncé6Perhaps Beyoncé’s greatest gift are her looks. The camera loves her and she loves it back.   More than ever the web is viewed on mobile devices and it thrives on pictures and video. Therefore, feed the beast by using the 4 C’s to give your audience a steady diet of visuals.

Key Beyoncé Point:  You Don’t Have To Look Like Beyoncé To Provide Great Visuals!!!

Be Like Beyoncé… Be Present

In today’s information driven society a presence on social media is a must for success. However, the good news is we can have the same impactful presence on social media as the icon Beyoncé.  We can have a social media presence when we employ the same timeless marketing strategies that Beyoncé and millions of others have done.

Social media has leveled the playing field of influence, where it is less about the money and more about the strategies.  Beyoncé has a presence now.  How about you?  See you on the social media.

 

 

 

Social Media Lessons From The Masters Golf Tournament

“A Traditional Unlike Any Other” is the tagline used to describe the Masters Golf Tournament.  Tradition abounds at The Augusta National, home of the Masters since the tournament began in 1934.   Some of the many traditions of Augusta include:

The Green Jacket – Since 1949 a green jacket has been awarded to the champion, who must return it to the clubhouse one year after his victory.

The Champions Dinner – Inaugurated in 1952 the dinner held on the Tuesday before each tournament, and is open only to past champions (attired in the Green Jacket) and certain board members of the Augusta National Golf Club.

The Pimento Cheese Sandwich – Still only $1.50 part of the cheapest concession prices in sports.

Tradition abounds at the Masters including a ban on cell phones and cameras by patrons (Note another tradition people attending the Masters are called patrons not fans.)  However, when it comes to social media the folks who run the tradition bound tournament have another tagline: “Tradition be dammed”

Those “old fogies” have taught us a valuable lesson protect the traditions but embrace the social media.   Just look at the leading edge social media things brought to you by the Masters.

Twitter – The Masters Twitter feed provides real time scoring updates and links to exclusive video content.

Facebook – The Masters Facebook page designed for “online patrons” to interact with officials on the course.

Instagram – The Augusta National Golf Course is famed for its views. The Masters Instagram account is the perfect platform for distribution of official pictures from the hollowed grounds.

Masters.Com – Is the hub for entire suite of social media activity for the tournament. Housing exclusive live streams, vintage video, blogs and behind the ropes access.

The board of directors of the Masters has proven that “A Traditional Unlike Any Other” is great for a golf tournament but for a billion dollar business social media is a tradition that cannot be disregarded.

What social media “traditions” are holding your business back?

@2015 Marben Bland