Power Up Your Business Card

I bet you have a stack of other people’s business cards somewhere around your workspace that you kind-of, sort-of, should really, do something with—if only you knew what/where/when/how and/or had the time to do it.

I am going to make a grand assumption…

I bet you have a stack of other people’s business cards somewhere around your workspace that you kind-of, sort-of, should really, do something with—if only you knew what/where/when/how and/or had the time to do it.

Am I right?

We all end up with this business card dilemma for two specific reasons.

  1. We don’t have a system in place to deal with incoming cards.
  2. You’ve been given business cards that are uninspiring and have no clear call to action

So, what do you do?

First: Business Cards = Jobs

So here’s the thing—some of those cards could belong to people who would be great connections for your job search.   AND if their cards end up lying around on your desk, YOUR cards might end up lying around on theirs!

Second: Each Business Card Deserves a Follow-Up Message

For every card you receive, you should make an effort to do some sort of follow-up with that person. This can be as simple as sending an email or give them a call. My idea of a good follow-up message goes something like this:

Hi [put their first name in here],

It was great to meet you at [wherever you met them], and I’d love to keep in touch. I’m going to send you a LinkedIn request, and I hope that you will accept.

[If there was something specific you talked about, refer to it here. Maybe send them a link to an article on the subject they might find interesting]

Take care, and I look forward to seeing you again soon.

[Your name]

Third: Make Sure Your Business Cards have a Clear Call to Action

If you’re tired of receiving business cards from other people that are uninspiring and give you no reason to follow-up, then learn from their mistakes.

Make sure your business cards provide a clear call to action so the receiver actually wants to follow-up.

Here’s what you should keep in mind when creating your business cards:

ALWAYS use double sided business cards.

On one side of your card, put your contact information—you don’t know how people will want to connect with you— so that means including your email, mobile phone number, and links to your Twitter, LinkedIn, Facebook Page, website, etc.

Now, on the BACK of your card, put your call to action (CTA).  A CTA is simply what you are looking for.  The CTA will provide guidance to your new contact making it easier for them to help you.    You can also create a Quick Response Code (QR) that will create a smart phone readable scan connecting to your online resume, Y-Tube video, blog or other online content that will support your job search.

The Bottom Line: Now … get to it!

Now that you know how to use your business cards (and those you collect from others) to power your job search I urge you to put the information to work go from the business card to the job.

 

Using Your Smart Phone To Find A Job?

Are You Ready For Smart Phone Recruiting? Ready or not it is coming soon to a smart phone near you. Take a look at 5 apps that will change the way job seekers will interact with recruiters and hiring managers.

Smart Phone Recruiting

Change is ever-present in today’s world of recruitment. First, it was the paperless office, then it was Internet jobs boards, and, just as we got used to that, along came social recruitment. And, while many of us are still catching our breath with social media recruitment, along comes the next big transformational event in recruiting: Mobile Recruitment. And, just in case any of you think that Mobile Recruiting it isn’t officially ‘here’, you should be aware that in  September last year in San Francisco, there occurred the first annual mobile recruiting conference of its kind, sponsored and attended by all the major players, including the big two of Monster and Careerbuilder. Big players are thinking that mobile is, well… big.

 

5 Smart Phone Recruiting Apps

Last week tech expert Dean Wright showcased 5 Smart Phone Recruiting  Apps in his LinkedIn blog. Take a look at what is coming to a Smart Phone near you.

1.) HireVue

This iPhone app allows recruiters to design interview questionnaires on the phone and then send them to candidates. Candidates can then view the questions and then video their answers to the questions at their own convenience and send them back to the employer. The employer can share the video interviews with other managers too. This is great tool which brings interviewing into the modern age of mobile phones and mobile people.

2.) Jobscience

This is a powerful iPhone app from Force.com which gives you applicant tracking capabilities on your mobile phone. Recruiters can invite candidates to submit their resumes digitally and the resumes will be instantly parsed and/or can be searched through to enable you to quickly identify suitable candidates. Resumes can be shared by email, SMS, etc… This is a great tool to take around a job fair or networking event.

3.) BullHorn

Like Jobscience, BullHorn is a mobile phone based applicant tracking system. Bullhorn offers their software on multiple platforms, e.g. iPhone, Android, Windows, and Blackberry. It has solid CRM features that differentiate it from more consumer oriented products.

4.) Tungle

This is a meeting scheduling tool that allows recruiters to quickly and easily schedule interviews with candidates. Its simple; recruiter sends invite, candidates reply and it automatically updates both party’s calendars. The system automatically syncs with all the main Mobile OS calendars.

5.) Google Power Search

This is an app which will make it easier for recruiters to search the web for candidates. The apps present a simple graphical interface which you can use to search the web for candidates, meaning that you do not have to use complicated boolean search strings to perform that task anymore.

The Bottom Line

Surprisingly, even though mobile recruiting is officially ‘here’ and that nearly 70% of jobseekers would like to use their phone for career related purposes, only 3% of employers have a mobile job app. With demand for mobile recruiting being so high and supply being so low the adoption of these technologies is coming ….Fast!!!!  The Smart Job Searcher must stay one step ahead of this revolution in recruiting.  I would recommend  you subscribe to sites like Mashable and by means keep reading my blog The Smart Job Search for updates.