5 Guidelines for creating almost perfect email subject lines

Ah subject lines…

Those less than ten-word phrases that can entice your potential reader to actually chose your email out of the long list of email in the inbox.

Ah subject lines… aren’t they a joy to create?

I wish I could tell you that somewhere out there is the perfect subject line, one that could ensure your emails are opened.  However, I can tell you that creating almost perfect subject lines is possible and it starts with understanding certain guidelines about your readers 5 guidelines to be exact.

1. People do NOT like to have their time wasted

I don’t need to tell you how much people value their time. When it comes to your emails, you have at most, only a few minutes to get your message across. When it comes to your subject line, you have only a few seconds to capture their attention. It’s no surprise then that subject lines with less than 50 characters have open rates 12.5% higher than those with 50 or more, and click-through rates are 75% higher.

2. People won’t act unless told to do so

Before sending your email, stop and ask yourself: What action do I want the recipient to take?

Keep in mind your subject line will be the first impression you’re email has on your reader.   Making the subject it your first call-to-action will improve the likelihood of your email being opened and that action being taken.

3. People respond to numbers

Numbers help quantify any message and put the content people are receiving into terms they understand. Whether it’s a percentage (Learn how to grow your Facebook fan base by 400%) or a list (10 steps to getting more friends on Facebook) or a monetary value (How one business made $5,000 from marketing on Facebook)—numbers can take a complex problem like getting better results on Facebook and present it in a way people will respond to.

4. People are more likely to act when they feel a sense of urgency

Please do not take this as a call to add “ACT NOW!” or “LIMITED TIME OFFER!” to every one of your subject lines. But do take it as a call to consider using urgency to invigorate your customer base. This is especially true if you’re running a promotion, having a sale, or trying to drive attendance to an upcoming event. In these situations, the difference between using a subject line like: “Our annual end of summer sale is next week” or “Only 5 days until our end of summer sale begins” can be huge. One tells people you’re having a sale and the other tells people you’re having a sale and they better start getting ready.

5. People care more about the sender than the message

While the content of your email and the design of your subject line are important—nothing is more important than the relationship the recipient has with the sender (that’s you!). According to a recent Constant Contact study, 64% of people open emails because of the organization it is from; compared with 47% of people opening emails because of what is in the subject line.

Want the best results? Tell people who the email is from in the subject line.

Here are three ways to do that using my fictional business, Pinkham’s Pies:

[Pinkham’s Pies] We’re sharing our secret apple pie recipe

A secret pie recipe from Pinkham’s Pies

Pinkham’s Pies News: Our secret apple pie recipe revealed

The Bottom Line

Your e-mail competes with; other personal e-mails, e-mail marketing communications, work e-mail and those always welcomed joke emails!!!   To be heard above the noise your subject line must set you apart but at the same time you have to establish a connection with your readers that will compel them to open your email just because it is from you.  Ah those subject lines!!!!!

Can you really find a job on Facebook?

Facebook has massive user activity and social data, but is still relegated to personal use and content sharing, so for right now it is not a place to find a job.

Can you really find a job on Facebook?

While LinkedIn represents a pure play on next generation online recruiting, Facebook is instead seeding numerous markets. Facebook has massive user activity and social data, but is still relegated to personal use and content sharing. Everyone knows that Facebook will look to disrupt major online marketplaces (recruiting, auctions, eCommerce, search) etc… but for right now, it seems much more focused on acquiring users and building traffic.

Facebook itself has not focused on recruiting, which leaves a lucrative white space open to technology startups. Recruiting technology companies are fighting to gain market share and traction before either: A. Facebook develops its own recruiting technology or B. Facebook entirely concedes professional networking to LinkedIn.

Technology companies approach recruiting with Facebook in very different ways. Each of these five types of technology have been receiving heavy interest and investment lately:

  • Social distribution: Recruiting technology that focuses on delivering the job through a normal channel, such as a career jobsite or job board, but then enables social distribution through Facebook and other services. These companies use the social graph of the employees at the company recruiting. For example, a job is posted through the company website and then “pushed” out through the company Facebook page and individual employee accounts for magnified and focused distribution.
  • Metadata Layering: Facebook has tons of personal data, but for professional data, it’s about as useful as eharmony. Entire companies are springing up based on the Facebook social graph, which focus on overlaying additional professional data (or metadata) on top of Facebook. These services trust that Facebook will be the de facto standard for user authentication on the web – all that is needed to recruit with Facebook is to add a professional contextual layer.
  • Recruitment Ad Distribution: Facebook is an incredibly efficient advertising platform. Services such as Facebook sponsored stories “socialize” advertisements through the endorsement of friends. These personal ads coming from a user’s own friends seem like an ideal platform for job referrals and recruitment marketing. Some recruiting technology companies have focused on Facebook advertising – delivering efficient ways to measure recruitment metrics, spend, and channel performance.
  • Facebook Page Optimization: Most large companies have begun using their Facebook page as a primary vehicle for branding and company communication. Delivering employment branding and actual jobs through the Facebook page is an obvious strategy – but one that requires expertise that most HR departments don’t have internally. Some recruiting technology companies have focused on the delivery of optimized Facebook pages for recruitment: improving employment brand, measuring engagement, building fans, and efficiently serving geo-specific jobs.
  • Talent Communities: Facebook provides an ideal way to build highly focused and engaged groups of people. However, it’s a bit harder to engage a large group in a systematized way with recruitment campaigns. Additionally, Facebook provides administrators of pages and groups with little user data. Some companies are focused on methods and technology to build large pools of focused talent to meet the recruitment needs of clients.

The potential market for recruitment on the word’s most popular website is obviously staggering. Investment dollars are flocking to support technology startups that promise efficiency of recruiting with Facebook. The incredible success of LinkedIn’s IPO will no doubt increase venture capital interest in social recruitment technology.

The Bottom Line

Unless Facebook itself becomes a job board, the opportunity for startups to leverage its massive social graph for recruiting is clear. Of course, it is not a zero sum game – more than one technological method for recruiting with Facebook may gain traction. Additionally, if any one particular startup emerges as the clear winner, they may include all of these types of services in their products.   Smart Job Searchers should center their social media job finding activities to LinkedIn until a Facebook solution comes online.

Using Your Smart Phone To Find A Job?

Are You Ready For Smart Phone Recruiting? Ready or not it is coming soon to a smart phone near you. Take a look at 5 apps that will change the way job seekers will interact with recruiters and hiring managers.

Smart Phone Recruiting

Change is ever-present in today’s world of recruitment. First, it was the paperless office, then it was Internet jobs boards, and, just as we got used to that, along came social recruitment. And, while many of us are still catching our breath with social media recruitment, along comes the next big transformational event in recruiting: Mobile Recruitment. And, just in case any of you think that Mobile Recruiting it isn’t officially ‘here’, you should be aware that in  September last year in San Francisco, there occurred the first annual mobile recruiting conference of its kind, sponsored and attended by all the major players, including the big two of Monster and Careerbuilder. Big players are thinking that mobile is, well… big.

 

5 Smart Phone Recruiting Apps

Last week tech expert Dean Wright showcased 5 Smart Phone Recruiting  Apps in his LinkedIn blog. Take a look at what is coming to a Smart Phone near you.

1.) HireVue

This iPhone app allows recruiters to design interview questionnaires on the phone and then send them to candidates. Candidates can then view the questions and then video their answers to the questions at their own convenience and send them back to the employer. The employer can share the video interviews with other managers too. This is great tool which brings interviewing into the modern age of mobile phones and mobile people.

2.) Jobscience

This is a powerful iPhone app from Force.com which gives you applicant tracking capabilities on your mobile phone. Recruiters can invite candidates to submit their resumes digitally and the resumes will be instantly parsed and/or can be searched through to enable you to quickly identify suitable candidates. Resumes can be shared by email, SMS, etc… This is a great tool to take around a job fair or networking event.

3.) BullHorn

Like Jobscience, BullHorn is a mobile phone based applicant tracking system. Bullhorn offers their software on multiple platforms, e.g. iPhone, Android, Windows, and Blackberry. It has solid CRM features that differentiate it from more consumer oriented products.

4.) Tungle

This is a meeting scheduling tool that allows recruiters to quickly and easily schedule interviews with candidates. Its simple; recruiter sends invite, candidates reply and it automatically updates both party’s calendars. The system automatically syncs with all the main Mobile OS calendars.

5.) Google Power Search

This is an app which will make it easier for recruiters to search the web for candidates. The apps present a simple graphical interface which you can use to search the web for candidates, meaning that you do not have to use complicated boolean search strings to perform that task anymore.

The Bottom Line

Surprisingly, even though mobile recruiting is officially ‘here’ and that nearly 70% of jobseekers would like to use their phone for career related purposes, only 3% of employers have a mobile job app. With demand for mobile recruiting being so high and supply being so low the adoption of these technologies is coming ….Fast!!!!  The Smart Job Searcher must stay one step ahead of this revolution in recruiting.  I would recommend  you subscribe to sites like Mashable and by means keep reading my blog The Smart Job Search for updates.