Category Archives: LinkedIn

5 Great Reasons Why I Blog on LinkedIn And 1 Reason Why You Should Also

Today as I celebrate my 100 post on LinkedIn.  I wanted to use my 219th post on my WordPress site to share with you five great reasons why I started and will continue to present my original content on LinkedIn along with one reason why you should as well.

  1. Terrestrial Exposure

LinkedIn, is the world’s biggest professional social network with over 300 million users around the globe.   According to group Digital Marketing Strategies the average LinkedIn user spends 17 minutes per month on the site with more and more of that time spent reading content.

  1. The LinkedIn Pulse Apt

Nestled in the sweet spot between blogging and a social network LinkedIn Pulse is an award-winning application that makes it easy to consume business news on mobile phones and tablets.

With Pulse your content can be targeted at a market and people of your choosing.  Pulse sends all of your followers and contacts a notification alert on their mobile devices whenever you create new content.

So now those unscripted moments when your contacts and followers are commenting to work on a bus or in the minutes before the start of a meeting or even while waiting in the Starbucks line they can interact with your ideas delivered to them conveniently by Pulse on their friendly mobile device.

  1. Your Posts Will Open Doors

Michael Sherman of Big Couch Media Group in his LinkedIn Post LinkedIn Publishing Could Be Your Golden Ticket For Exposure writes about Kathy Caprino, a career coach and leadership trainer, wrote the second-most-viewed LinkedIn post of all time (including Influencer posts), which has nearly three million views to date.

Sherman reports after that June 2014 post went viral, Caprino told LinkedIn that it “opened doors for new projects, consulting gigs, speaking engagements, and radio and TV interviews.”

Yes it is true that none of my posts have gone viral however, several blogs have reached nearly 10,000 people.   While that reach is not typical what I can say is that my posts have resulted a net 30%-40% jump in views to my profile every time that I post.

And like Kathy Caprino those profile views have led to increased opportunities.  Look at it this way; your profile is in competition with millions of others profiles for attention. Your posts will bring attention to your profile and that is what networking on LinkedIn is all about.

  1. Let LinkedIn Promote Your Content

LinkedIn is a viable and less rigid alternative to more traditional blogging platforms, such as WordPress, according to Brian Meert, CEO of digital agency AdvertiseMint.. “The biggest benefit [is] that you don’t have to do as much of the promotion legwork required with something that’s independent from your existing social network profiles.

Meert goes on to say that LinkedIn Pulse gives publishers a wide potential audience, because it allows for specialized targeting.

  1. Publishing on LinkedIn Is Free

While it is true that Facebook has a tremendous reach. Its new algorithm make it nearly impossible to reach a ton of people without ponying up big bucks to Facebook for promotion.

Currently LinkedIn does not charge for posting or the promotion of your content on Pulse. However, as we all know things change quickly with LinkedIn often without notice.  Therefore, I would suggest that you start posting now on LinkedIn while the posting, and more importantly the promotion is still free.

The One Reason Why You Should Be Posting on LinkedIn

Because the people and companies that you are competing with for sales, opportunities, and jobs are posting and getting the valuable exposure by showcasing their expertise.

Ready, Set, Start Posting

Perfection is the biggest roadblock for many in the posting of content.

The legendary World War II General George S. Patton perhaps said it best.

A good plan violently executed now is better than a perfect plan executed next week.

So forget about perfection – just start producing the best content you can and get it out for the world to see you will be amazed by what the simple act of sharing your thoughts can do.

P.S. Find something that you love to do.  And for the rest of your life do it as often as you can.

 

 

 

 

 

 

3 Easy Ways to Upgrade Your LinkedIn Profile

Oh yes!  Those lazy, crazy, hazy days of summer.  The perfect time for a back yard cookout, a great vacation and upgrading your LinkedIn profile?

That’s right!  Now is the perfect time to upgrade your LinkedIn profile.  Not certain that you need an upgrade?  These 3 simple questions are designed to provide some guidance for you.

  1. Have you made any changes to your profile in the last six weeks?
  2. Are you in a job search, either active or passive?
  3. Would you like to reach more clients, share more information or get more out of your LinkedIn experience?

If the answers to these questions have led you to believing that a LinkedIn profile upgrade in your future. This post will get you started with 3 easy steps that you can take today.

1. Upgrade Your Profile Picture

A study conducted by job search website “The Ladders” found that recruiters spent more time examining a LinkedIn user’s picture than their qualifications.

Be ready for this examination by upgrading your profile picture.  Your profile picture is a real big deal.  So, take it seriously by upgrading with a photo taken by a professional photographer.

Find out how to get the most out of your photographic upgrade by reading my blog 3 Ways To Transform Your LinkedIn Picture From Crappy to Fabulous

2. Upgrade Your Recommendations

With all the changes over the years, LinkedIn recommendations have become a bit over looked. However, there have never been a more powerful way to increase your profile views while putting more punch in job summaries.

Recruiters report that they use recommendations to search out new candidates.  Picture this, a recruiter is looking at another profile and they see a recommendation that you wrote for them.  They become intrigued and look up your profile.  Sounds unbelievable; but, true recommendations are the two way gift that keeps giving.

This summer, I have set a profile upgrade goal of getting 5 new recommendations. How can it be done?  Simple, the best way to get recommendations is to make recommendations.

Susan Adams, career and corporate social responsibility writer at Forbs.Com has written a great post to get you started with all things recommendations. Everything You Need To Know About LinkedIn Recommendations

3. Update Your Content

 With the publisher and pulse platforms LinkedIn has morphed into a content monster with a staggering 75% of its views generated via content viewing.

The upgrade opportunity for you is to generate increase profile visibility by writing or sharing content.  This is my 99th post on LinkedIn publisher.  Each post typically nets a 25-35% increase in my profile views.

Start writing posts.  You will be amazed what it will do for your status within the 300 million strong LinkedIn community.   If you are not a writer, share and like posts. This activity will also produce dividends.  Start right now by liking, sharing and commenting about this post.  I would be grateful for your support.

Enjoy Your Summer Upgrades

An effective presence on LinkedIn is a must for today’s active professional.  I leave you with some posts that will be helpful with your upgrade efforts.

5 Easy Ways To Make Your LinkedIn Profile Standout  

5 Ways To Power-Up Your Networking in 2015

7 Ways To Make LinkedIn Find You A Job

 

 Marben Bland is a LinkedIn Ninja, who coaches business and individuals on how to use LinkedIn more effectively. 

5 Easy Ways To Make Your LinkedIn Profile Standout

If you are looking for a job, trying to make a better professional impression or closing a sale, having a standout LinkedIn profile is important.

Here are 5 easy ways to make your LinkedIn profile standout:

  1. Have a Standout Picture

LinkedIn research indicates that your profile is 14 times more likely to be open when it contains a picture.

Recommendations for a Standout Picture:

  • Professional Photo: No Selfies
  • Headshots Only
  • Be Friendly and Approachable: Smile look at the camera
  1. Turn Your Headline Into Your Mission Statement

Your name and headline follows on LinkedIn. So, make it easy for people to know what you want or are about by using it to make that statement.

I am currently conducting a job search so my headline reflects that by simply stating:

Human Resource Executive Looking For A Job

3.Use the Summary Statement to Confirm Your Headline

 So your mission as indicated in your headline is telling everyone that you are looking for a job. Great! Now, confirm and tell your readers more about your efforts in your summary statement.

Don’t forget to include contact information; including links to webpages and phone numbers in your summary.

4. Likening and Sharing

In the world of LinkedIn, content is the name of the game. Your profile will standout with more views when you “Like” or “Share” the content of others.   It is really easy to do. The next time you are standing in line, for example, at the coffee shop or lunch counter, go to LinkedIn, using your smartphone and read an article. If you like it, click that you did, and that update will be visible to all of your contacts on their home page. Hint: Get started now by liking this post!!

 5, Extra, Extra Write All About It!

As a professional, we know the importance of staying up-to-speed on industry trends and business news. Now, LinkedIn is in the content business in a big way with LinkedIn Publisher.   Publisher provides commentary from big names like Bill Gates, Richard Branson and Barrack Obama along with letting you become part of the discussion by posting your own writings.

Publisher is a wonderful tool to make your profile standout by drawing people via your writings. I consistently get a 20-30% bump in profile views when I post.

Here are LinkedIn’s recommends to boost your blog views:

  • Pay attention to the headline

Great headlines carry a lot of weight. They draw in readers who might otherwise skim and move on; help keep your writing focused and give search engines valuable information. One rule to remember: Use puns or jokes sparingly.

  • Write about what you know

Get inspiration from your professional life. Use LinkedIn as a sounding board – share your ideas, then get feedback to refine your topic or just have a friendly debate.

Your Profile Can Standout

It’s clear with a little work you can easily create a Standout LinkedIn profile that will meet your goals and expectations. With over 200 million members worldwide someone is looking for you and you are just a standout profile away from that connection.

 

©Copyright 2015 Marben Bland

5 Easy Ways To Make Your LinkedIn Profile Standout

If you are looking for a job, trying to make a better professional impression or closing a sale, having a standout LinkedIn profile is important.

Here are 5 easy ways to make your LinkedIn profile standout:

 1. Have a Standout Picture

LinkedIn research indicates that your profile is 14 times more likely to be open when it contains a picture.   Professional Woamn1

Recommendations for a Standout Picture:

  • Professional Photo: No Selfies
  • Headshots Only
  • Be Friendly and Approachable: Smile look at the camera

2. Turn Your Headline Into Your Mission Statement

Your name and headline follows on LinkedIn. So, make it easy for people to know what you want or are about by using it to make that statement.

I am currently conducting a job search so my headline reflects that by simply stating:

Human Resource Executive Looking For A Job

LINPro

3. Use the Summary Statement to Confirm Your Headline

So your mission as indicated in your headline is telling everyone that you are looking for a job. Great! Now, confirm and tell your readers more about your efforts in your summary statement.

Don’t forget to include contact information; including links to webpages and phone numbers in your summary.

MDB Summary

4. Likening and Sharing

In the world of LinkedIn, content is the name of the game. Your profile will standout with more views when you “Like” or “Share” the content of others.   It is really easy to do. The next time you are standing in line, for example, at the coffee shop or lunch counter, go to LinkedIn, using your smartphone and read an article. If you like it, click that you did, and that update will be visible to all of your contacts on their home page. Hint: Get started now by liking this post!!

 5. Extra, Extra Write All About It!

As a professional, we know the importance of staying up-to-speed on industry trends and business news. Now, LinkedIn is in the content business in a big way with LinkedIn Publisher.   Publisher provides commentary from big names like Bill Gates, Richard Branson and Barrack Obama along with letting you become part of the discussion by posting your own writings.

Publisher is a wonderful tool to make your profile standout by drawing people via your writings. I consistently get a 20-30% bump in profile views when I post.

Here are LinkedIn’s recommends to boost your blog views:

  • Pay attention to the headline

Great headlines carry a lot of weight. They draw in readers who might otherwise skim and move on; help keep your writing focused and give search engines valuable information. One rule to remember: Use puns or jokes sparingly.

  • Write about what you know

Get inspiration from your professional life. Use LinkedIn as a sounding board – share your ideas, then get feedback to refine your topic or just have a friendly debate.

Your Profile Can Standout

It’s clear with a little work you can easily create a Standout LinkedIn profile that will meet your goals and expectations. With over 200 million members worldwide someone is looking for you and you are just a standout profile away from that connection.

©Copyright 2015 Marben Bland

P.S. I am in job search mode now, looking for a senior human resources, staffing or training positon. Location and most other details are flexible. Drop me a line marben@marbenbland.com if you have any leads.

How To Get Noticed On LinkedIn

Whatever you are doing: finding a new job, obtaining professional information, or becoming a thought leader, networking is the most effective means of getting what you want.

Visibility is the key

never-eat-alone

Keith Ferrazz, master networker and author of the book Never Eat Alone emphases that 90% of networking is just being visible. “People can’t network with you if they can’t see you.”

With over 200 million users LinkedIn is the biggest and best site for networking on the planet.   Your LinkedIn profile is the gateway to people, contacts, and connections that will make your goals a reality. So, the question is how do I go about becoming the most attractive needle in the LinkedIn haystack?

3 Ways to Get Notice

Baby Walking Up Stairs

1. Update your Summary

The Summary is one of the most neglected sections of your LinkedIn profile. Fill your profile with keywords that recruiters, customers, suppliers will use to search and find your profile. My recent summary changed from a narrative to a list of key words netted at a 30% increase in profile views. More views translate into more opportunities to network. Sharpen your haystack needle with a revised summary.

2. Become Active within a LinkedIn Group

Church Leaders2A needle that stands out in the LinkedIn haystack is committed to consistently adding value; while engaging your peers’ informative conversations. Becoming active in a LinkedIn Groups can dramatically improve your networking.   However, you need a strategy for engaging you needle in the LinkedIn groups’ haystack.

Stephanie Sammons, the Founder and CEO of Wired Advisor, where she teaches financial advisors and business professionals how to build digital influence to win clients, recommends these needle noticing strategies

  • Pick Your LinkedIn Group Wisely

 

Stephanie urges her clients to join LinkedIn groups up to the 50 group limit. Within the 50 groups, you should really focus on 3-5 groups that will be the home for most of your networking activity. Then adopt the networking principle of “going small” to maximize your visibility by ensuring your top groups are small, a few hundred members; but, no more than a few thousand.

  • Target the Most Popular Discussions in Each Group

 

The most “popular” discussions within a group generally get the most visibility. These are the topics where members are most actively engaged and they feature discussions that you will want to weigh in on. The most popular discussions are at the top of the group discussion page, and typically, there will be quite a few comments associated with them for you to review and learn from.

Stephanie urges you to weigh in on popular discussions, respond to existing comments, provide an insight or opinion or even ask a thought-provoking question to generate additional comments. You can also “Like” and “Share” these discussions with your connections. The purpose of the strategy: Your valuable comments will lead group members to your profile, growing your status as a Thought Leader and a go to person.

  • Start Your Own Discussion

Starting your own discussion thread is also a powerful tool within a group; but, you must be strategic with this. Stephanie recommends that you wait to start your own discussion until after you’ve spent some time participating in the top discussions first.

3. Blog using the LinkedIn Publisher tool

Social Media GlobeContent is king on LinkedIn and the Linked Publisher tool is game changer. The new LinkedIn publisher tool allows members to contribute professional insights by publishing long-form posts on LinkedIn. Each post will show up on the home page of your connections; ready to be liked, commented and shared with potentially millions. Those of you who follow me have seen a dramatic increase in my LinkedIn published posts. You can use previous posts on this new easy to use platform to build an inventory of thought leadership information that will lead people to your profile. P.S. Since I am committed to using posting on the LinkedIn publisher tool on a regular basis simply liking and sharing my posts will increase your visibility.

Final Thoughts

Black&White Handshake

LinkedIn is different from a job board where you post a resume and then wait for something to happen. Visibility on LinkedIn is under your control and is based on content and influence.   Content that you can produce, supply and curate will grow your influence on LinkedIn; which will produce more views of your profile.   Content, influence and strategy will make you the most attractive needle in the LinkedIn haystack.

LinkedIn Simplified Seminar

LinkedIn Certifired TrainerLinkedIn Simplified Seminar

$99.00 ● Wednesday, September 18:

Cambria Suites Pittsburgh Downtown at Consol Energy Center

1320 Center Avenue

Pittsburgh, PA 15219

LinkedIn Simplified is a powerful hands on 3 hour seminar designed to give you the tools to unlock the secrets of LinkedIn. You will be informed and invigorated by what you will learn here. You’ll leave the seminar with a potent action plan designed to accomplish your personal and professional goals using LinkedIn.

Topics Covered Include:

  • Discover your purpose for being on LinkedIn
  • Unlock LinkedIn and it’s capabilities
  • Secrets to writing a great LinkedIn profile
  • Valuable LinkedIn Networking Strategies
  • How to Avoid Costly LinkedIn Mistakes

 

Why Should You Attend the LinkedIn Simplified General Seminar? 

  • You want to take your LinkedIn experience to the next level
  • You want to maximize the money making potential of LinkedIn
  • You want to power up your job search
  • You are new to using LinkedIn

Who Should Attend?

  • Entrepreneurs looking for explosive business growth
  • Sales professionals wanting to learn how to explore dynamic new leads
  • Professionals seeking a job search breakthrough
  • Anyone aspiring to develop superior LinkedIn networking skills

At only $99.00 LinkedIn Simplified is Three Hours Packed with Value

 

  • Seminar size is limited to 20 to assure “hands on” instruction
  • World class instruction from an experienced “LinkedIn Ninja”
  • Free one hour private post seminar personal coaching session for all attendees   

 

Linked Simplified Seminar

Wednesday, September 18, 2013

Cambria Suites Pittsburgh Downtown at Consol Energy Center

1320 Center Avenue

Pittsburgh, PA 15219

 

Register Now

Beginners LinkedIn Simplified Seminar  $99.00 ● September 18, 9:00 AM – 12:00 Noon

Advanced LinkedIn Simplified Seminar   $99.00 ● September 18, 1:00 PM – 4:00 PM

How to use LinkedIn to Build A Great Network

Lately I have been helping clients with something I call Greatness Strategies. Simply put, these strategies are a number of actions that, when taken together, move us from being good to great. Networking chiefly to help other people achieve their goals is a tactic we employ as part of a Greatness Strategy.

 

Great Networking

Many of my clients thought of LinkedIn as merely an online tool; however it can greatly benefit our face-to-face networking.  Here are three strategies I continue to use with my clients because it makes their networking great.

1. Meet Great People: Review LinkedIn Profiles

Before your networking event review the guest list then look up the LinkedIn profiles of people you want to meet. The best way to impress someone is to know about them and take an interest; the information gleaned from the profile can accelerate the process. Get LinkedIn mobile for your smart phone for instant access.

Key Tip: Remember this look up thing goes both ways so keep your profile updated.

2. Make Great Impressions: Read LinkedIn Content

Networking is all about making the right impression — and well-versed people make great impressions. If you haven’t noticed, LinkedIn is more than just profiles. It has become a content powerhouse, hosting insightful business-oriented blogs, video, and slide shares from really smart people from around the world.  The next time you are stuck in the coffee line whip out your smart phone and check out the content available on LinkedIn.  Most content is quick and easy to read. Typically you can finish an article by the time you get to the head of the line.

Key Tip: Use your idle time to keep informed and follow thought leaders (including me)  on LinkedIn

3. Keep Great Contact: Stay In Touch with LinkedIn

Within 24 hours of a networking event send the people that you met a LinkedIn invitation. I strongly urge you not to send the generic invite, but rather write a few lines recapping the conversation you had. Now that they are in your network LinkedIn has developed several handy reminders to help you keep in touch easily. I advise my clients to perform these quick and easy activities daily to keep in touch.

Key Tip: Use LinkedIn to turn your contacts into valuable relationships

The Bottom Line: Great Relationships takes Great Work   

brother interviewFor me networking is all about meeting great people that I can do great things for – and they can do great things for me, too.  However, all this greatness does not happen without great work.  LinkedIn can assist in some of that work — setting up opportunities for the greatest networking tool of all – conversations.

 

Start the Great Work with LinkedIn Simplified

If you are looking to do great things with your network, I would be pleased to help you achieve your goals.  My seminar, LinkedIn Simplified is designed to give you the tools to take your networking to the next level.

 

Linked Simplified Seminar

Wednesday, September 18, 2013

Cambria Suites Pittsburgh Downtown at Consol Energy Center

1320 Center Avenue

Pittsburgh, PA 15219

 Register Now

 Beginners LinkedIn Simplified Seminar

 $99.00 ● September 18, 9:00 AM – 12:00 Noon

 Advanced LinkedIn Simplified Seminar

 $99.00 ● September 18, 1:00 PM – 4:00 PM

 General LinkedIn Simplified Seminar

$99.00 ● September 18, 6:00 PM – 9:00 PM

Would you like our LinkedIn Coaching Team to hold a seminar in your city?

 Contact Marben Bland 608 358 1309