Today as I celebrate my 100 post on LinkedIn. I wanted to use my 219th post on my WordPress site to share with you five great reasons why I started and will continue to present my original content on LinkedIn along with one reason why you should as well.
- Terrestrial Exposure
LinkedIn, is the world’s biggest professional social network with over 300 million users around the globe. According to group Digital Marketing Strategies the average LinkedIn user spends 17 minutes per month on the site with more and more of that time spent reading content.
- The LinkedIn Pulse Apt
Nestled in the sweet spot between blogging and a social network LinkedIn Pulse is an award-winning application that makes it easy to consume business news on mobile phones and tablets.
With Pulse your content can be targeted at a market and people of your choosing. Pulse sends all of your followers and contacts a notification alert on their mobile devices whenever you create new content.
So now those unscripted moments when your contacts and followers are commenting to work on a bus or in the minutes before the start of a meeting or even while waiting in the Starbucks line they can interact with your ideas delivered to them conveniently by Pulse on their friendly mobile device.
- Your Posts Will Open Doors
Michael Sherman of Big Couch Media Group in his LinkedIn Post LinkedIn Publishing Could Be Your Golden Ticket For Exposure writes about Kathy Caprino, a career coach and leadership trainer, wrote the second-most-viewed LinkedIn post of all time (including Influencer posts), which has nearly three million views to date.
Sherman reports after that June 2014 post went viral, Caprino told LinkedIn that it “opened doors for new projects, consulting gigs, speaking engagements, and radio and TV interviews.”
Yes it is true that none of my posts have gone viral however, several blogs have reached nearly 10,000 people. While that reach is not typical what I can say is that my posts have resulted a net 30%-40% jump in views to my profile every time that I post.
And like Kathy Caprino those profile views have led to increased opportunities. Look at it this way; your profile is in competition with millions of others profiles for attention. Your posts will bring attention to your profile and that is what networking on LinkedIn is all about.
- Let LinkedIn Promote Your Content
LinkedIn is a viable and less rigid alternative to more traditional blogging platforms, such as WordPress, according to Brian Meert, CEO of digital agency AdvertiseMint.. “The biggest benefit [is] that you don’t have to do as much of the promotion legwork required with something that’s independent from your existing social network profiles.
Meert goes on to say that LinkedIn Pulse gives publishers a wide potential audience, because it allows for specialized targeting.
- Publishing on LinkedIn Is Free
While it is true that Facebook has a tremendous reach. Its new algorithm make it nearly impossible to reach a ton of people without ponying up big bucks to Facebook for promotion.
Currently LinkedIn does not charge for posting or the promotion of your content on Pulse. However, as we all know things change quickly with LinkedIn often without notice. Therefore, I would suggest that you start posting now on LinkedIn while the posting, and more importantly the promotion is still free.
The One Reason Why You Should Be Posting on LinkedIn
Because the people and companies that you are competing with for sales, opportunities, and jobs are posting and getting the valuable exposure by showcasing their expertise.
Ready, Set, Start Posting
Perfection is the biggest roadblock for many in the posting of content.
The legendary World War II General George S. Patton perhaps said it best.
A good plan violently executed now is better than a perfect plan executed next week.
So forget about perfection – just start producing the best content you can and get it out for the world to see you will be amazed by what the simple act of sharing your thoughts can do.
P.S. Find something that you love to do. And for the rest of your life do it as often as you can.