How To Get Noticed On LinkedIn

Whatever you are doing: finding a new job, obtaining professional information, or becoming a thought leader, networking is the most effective means of getting what you want.

Visibility is the key

never-eat-alone

Keith Ferrazz, master networker and author of the book Never Eat Alone emphases that 90% of networking is just being visible. “People can’t network with you if they can’t see you.”

With over 200 million users LinkedIn is the biggest and best site for networking on the planet.   Your LinkedIn profile is the gateway to people, contacts, and connections that will make your goals a reality. So, the question is how do I go about becoming the most attractive needle in the LinkedIn haystack?

3 Ways to Get Notice

Baby Walking Up Stairs

1. Update your Summary

The Summary is one of the most neglected sections of your LinkedIn profile. Fill your profile with keywords that recruiters, customers, suppliers will use to search and find your profile. My recent summary changed from a narrative to a list of key words netted at a 30% increase in profile views. More views translate into more opportunities to network. Sharpen your haystack needle with a revised summary.

2. Become Active within a LinkedIn Group

Church Leaders2A needle that stands out in the LinkedIn haystack is committed to consistently adding value; while engaging your peers’ informative conversations. Becoming active in a LinkedIn Groups can dramatically improve your networking.   However, you need a strategy for engaging you needle in the LinkedIn groups’ haystack.

Stephanie Sammons, the Founder and CEO of Wired Advisor, where she teaches financial advisors and business professionals how to build digital influence to win clients, recommends these needle noticing strategies

  • Pick Your LinkedIn Group Wisely

 

Stephanie urges her clients to join LinkedIn groups up to the 50 group limit. Within the 50 groups, you should really focus on 3-5 groups that will be the home for most of your networking activity. Then adopt the networking principle of “going small” to maximize your visibility by ensuring your top groups are small, a few hundred members; but, no more than a few thousand.

  • Target the Most Popular Discussions in Each Group

 

The most “popular” discussions within a group generally get the most visibility. These are the topics where members are most actively engaged and they feature discussions that you will want to weigh in on. The most popular discussions are at the top of the group discussion page, and typically, there will be quite a few comments associated with them for you to review and learn from.

Stephanie urges you to weigh in on popular discussions, respond to existing comments, provide an insight or opinion or even ask a thought-provoking question to generate additional comments. You can also “Like” and “Share” these discussions with your connections. The purpose of the strategy: Your valuable comments will lead group members to your profile, growing your status as a Thought Leader and a go to person.

  • Start Your Own Discussion

Starting your own discussion thread is also a powerful tool within a group; but, you must be strategic with this. Stephanie recommends that you wait to start your own discussion until after you’ve spent some time participating in the top discussions first.

3. Blog using the LinkedIn Publisher tool

Social Media GlobeContent is king on LinkedIn and the Linked Publisher tool is game changer. The new LinkedIn publisher tool allows members to contribute professional insights by publishing long-form posts on LinkedIn. Each post will show up on the home page of your connections; ready to be liked, commented and shared with potentially millions. Those of you who follow me have seen a dramatic increase in my LinkedIn published posts. You can use previous posts on this new easy to use platform to build an inventory of thought leadership information that will lead people to your profile. P.S. Since I am committed to using posting on the LinkedIn publisher tool on a regular basis simply liking and sharing my posts will increase your visibility.

Final Thoughts

Black&White Handshake

LinkedIn is different from a job board where you post a resume and then wait for something to happen. Visibility on LinkedIn is under your control and is based on content and influence.   Content that you can produce, supply and curate will grow your influence on LinkedIn; which will produce more views of your profile.   Content, influence and strategy will make you the most attractive needle in the LinkedIn haystack.

Becoming A LinkedIn Ninja │ Your Professional Headline

The headline of a LinkedIn profile is your online calling card telling the world at least 3 things about you:

  • Who You Are
  • What You Have to Offer
  • What You Are After

Marben Profile

 

 

 

 

 

Along with your profile picture, your professional headline is the single most important part of the LinkedIn profile.  It is your headline that shows up when your name is found in search engines searches.  It is your headline that is in the most visible places on your profile and is showcased in all the actions you do on LinkedIn.  And it is your headline that recruiters and others who you would like to influence often remember most from your profile.

Crafting a clear, concise and correct professional headline is vital to the overall success of your efforts on LinkedIn.   It is no easy feat particularly when you have only 120 characters to do it in.

Kristin Johnson, CEO of the career and headhunting firm Profession Direction  has explored the challenges and opportunities of producing a quality LinkedIn headline.  She offers these tips to help you build a headline designed to get you noticed in searchers and to move people to take the actions you would like on your profile.

1. Decide if you want Search Engine Optimized – or a Human-Friendly Headline.

LinkedIn is a dichotomous beast. There is the side that requires specific keywords to play well with LinkedIn’s algorithm, but there’s also the human element. There no clear-cut preference. Some LinkedIn experts recommend focusing solely on the search engine optimization (SEO), since that will make your profile more likely to appear higher in the rankings by LinkedIn’s search engine.  However, the pursuit of SEO rankings could leave your headline unreadable by humans.

Note from Ninja Marben: Writing a headline with a mixture of both SEO and human friendly words is the option used by most LinkedIn Ninjas.

2. Incorporate the job title you are hoping to get hired for next.

Determine what you want to be found for, and emphasize those terms. Your headline should be future-focused, which will allow you to move toward your career goal.
The following headline for a former dentist transitioning into sales shows that he is clearly moving from his previous career and looking for a position in sales:
Kirk Profile 1

 

 

 

 

 

 

Note from Ninja Marben: Ninja’s use this symbol to separate terms in your headline. To use the symbol and other separators compose your headline in MS Word then copy and paste in the headline space in LinkedIn

3. Use metrics when you can.

Numbers catch the eye and give the reader an accurate picture of your contributions at work. Example:
Susan Hall Profile2

 

 

 

Professional Headline Tips for Job Seekers

1. If you are looking while unemployed, touch on that lightly in your headline. (But, only if you want to!)

There’s no rule that you MUST state you are seeking your next gig if you are unemployed. If you’re not comfortable with that, don’t.
seeking job

 

 

 

 

Just know that many career experts feel that in the current job market, advertising that you are looking doesn’t carry much of a stigma… IF you do it tactfully.
Looking at the example above, the simple mention of “Seeking:…” states the point succinctly. A headline of “Unemployed and looking” might as well say “Twiddling my thumbs.” Don’t make it the sole focus of your headline or waste too many precious characters on it. Touch on it, and then move on to emphasizing brand elements or keywords that will help you to be found.

Note from Ninja Marben: Consider including your company’s name. If
talent from your company is highly sought-after by recruiters, you may want to
include your company’s name in your headline. You’ll improve your chances of
being found by a headhunter who is conducting a search with your company name.
Example:

Kelly Walter Profile4

 

 

 

 

 

2. Include different words that mean the same thing.

Outstanding Bio Tech Sales Representative/Account Manager │With a deep & active 12K customer database

The example contains both “Sales Representative” and “Account Manager.” The same job can have a different title at different companies and recruiters may search for either. It may seem repetitive, but it will appease the SEO gods.

Note from Ninja Marben: Use a Testimonial. Are you known for something special? Include it in your headline for an extra punch.
Ralph Kine Profile5

 

 

 

 

3. Answer the “What’s in it for Me” question.

The person reading your profile will want to know “What’s in it for me?” Use your headline to clearly show how your expertise will  benefit a potential employer.

Formal Head of  Surgery for Mass General │ Board Chairman for General Biotech │President of the New England Chapter of the American Medical Association

The headline above draws attention to the job seeker’s experience as a former medical professional, offering knowledge, skills, and connections useful in the medical, and biotech fields.

Note from Ninja Marben: Don’t waste space with overused buzzwords. Before you include a word in your headline, ask yourself whether it will hold meaning for the reader. In my next LinkedIn Ninja post I will explore the use of power words in your profile. 

4. Include Contact Information in Your Headline

What is the use of writing a great headline if the headhunter has to do anther search to find your contact information?  Headhunters are all about speed and efficiency, help them by providing an accurate means to connect with you via email, website or by phone.   Worried about privacy?  Set up a Google Voice account for your business or job search, tying all of your phones to one number that you can make public while keeping your personal numbers private.  Google can provide similar solutions to keep your email and websites private.

Mark Miller

 

 

 

 

The Bottom Line: Headline T.L.C.    

Teddy BearYour professional headline is critical to your success on LinkedIn; give it the tender loving care it deserves.  Revise your headline regularly to reflect changes in your procession or to promote something you want your contacts and the world to know about.

 

 

 

NinjaMarben Bland is The LinkedIn Ninja; He works with business, job seekers and others on tactics to master the power of LinkedIn.  Comment to Marben about this blog post and other matters via email marben@marbenbland.com