A day where fans of the Baltimore Ravens celebrate a second world championship.
A day where the conversation is dominated by the events of last night from the commercials, to the halftime show, to the game itself.
A day that will see the heaviest single day use of career websites for the entire year!
Attribute it to job seekers just getting around to it, or motivation spurred in recent years by ads from job boards like Monster.com. The Monday after the Super Bowl has become the equivalent of “black Friday” for the cyber job search world, I call today… Super Job Searching Day!
Job Searching On the Web
As my job search clients will tell you, I am not a big fan of posting for a job on a company career sites or on the big national job boards. From personal experience as a corporate recruiter and job applicant, I know the black hole that applications from these sites go into, never to be seen again. The Smart Job Search™ methodology developed by The Marben Bland Group (MBG) features a strong networking, social media and thought leadership campaign as the centerpiece of a successful effort to find a job.
Nevertheless, job searchers are still posting to corporate career sites. Frankly, while many of these sites are still not very good, there are some that do it right. And, with the effort put in by these companies, you might stand a better chance of not sinking into the black hole.
5 Fantastic Career Sites
Nick Leigh-Morgan is the managing director and founder of iKrut, a free applicant tracking system. His team reviewed more than 500 corporate career sites. Here is a top 5 list of the most fantastic company career sites as judged by his team with a little help from me.
Regeneron is science-based biopharmaceutical company based in Tarrytown, New York. We particularly like the LinkedIn networking tool which allows a jobseeker to see who they know within the company.
We love the detailed video profiles of their employees.
Hymans Robertson is a UK based insurance and pension firm. The site fuses ease of use, information, and attractiveness as well as any we have seen. The Hymans Robertson website is proof that you do not have to be a global brand to be an attractive one.
Top Five 5 Lights Out Career Site Features
I don’t know if it was the residual effects of Beyonce’s half-time show or a disgruntled 49’ers fan, all of us will remember where we were when the lights when out at the Super Bowl. Nick Leigh-Morgan and his team put together a top 5 list of fantastic features that any good career site should have. I recommend you use these features or lack of as an evaluation tool to measure how serious the company uses its career page to recruit candidates. — Career pages using these features won’t turn the lights out on your search.
1. A careers link that is clearly visible on the front page of the corporate site.
2. The design for the careers site is a little different from the main site. This makes it look like they have made a real effort to impress job seekers.
3. A FAQs section packed with relevant information.
4. Video testimonials from staff. Nothing is more powerful that seeing your potential colleagues raving about why it’s a great place to work.
5. Now, this one is a bit nerdy. However, we love seeing when each job is a separate page and the job title is in the URL. This makes it easy for Google and other search engines to index it generating more direct hires. We found jobs from several companies through a simple Google search.
The Bottom Line: “You can tell a lot about a company by the way it recruits you.”
If posting on company job sites is part of your job search strategy, continue to do so. However I urge you to please add networking and social media thought leadership to what you are doing. Explore the sites listed in this post. The company logos have been hyperlinked to the sites. When job surfing on the web, look for sites that the company has put some effort into branding and ease of use — a quality site is a sign that the company will also have the recruiting muscle to actually see and evaluate your resume.
Happy Super Job Surfing Day!!! — Drop me line firstname.lastname@example.org to let me know how you are doing.