Oh yes! Those lazy, crazy, hazy days of summer. The perfect time for a back yard cookout, a great vacation and upgrading your LinkedIn profile?
That’s right! Now is the perfect time to upgrade your LinkedIn profile. Not certain that you need an upgrade? These 3 simple questions are designed to provide some guidance for you.
- Have you made any changes to your profile in the last six weeks?
- Are you in a job search, either active or passive?
- Would you like to reach more clients, share more information or get more out of your LinkedIn experience?
If the answers to these questions have led you to believing that a LinkedIn profile upgrade in your future. This post will get you started with 3 easy steps that you can take today.
1. Upgrade Your Profile Picture
A study conducted by job search website “The Ladders” found that recruiters spent more time examining a LinkedIn user’s picture than their qualifications.
Be ready for this examination by upgrading your profile picture. Your profile picture is a real big deal. So, take it seriously by upgrading with a photo taken by a professional photographer.
Find out how to get the most out of your photographic upgrade by reading my blog 3 Ways To Transform Your LinkedIn Picture From Crappy to Fabulous
2. Upgrade Your Recommendations
With all the changes over the years, LinkedIn recommendations have become a bit over looked. However, there have never been a more powerful way to increase your profile views while putting more punch in job summaries.
Recruiters report that they use recommendations to search out new candidates. Picture this, a recruiter is looking at another profile and they see a recommendation that you wrote for them. They become intrigued and look up your profile. Sounds unbelievable; but, true recommendations are the two way gift that keeps giving.
This summer, I have set a profile upgrade goal of getting 5 new recommendations. How can it be done? Simple, the best way to get recommendations is to make recommendations.
Susan Adams, career and corporate social responsibility writer at Forbs.Com has written a great post to get you started with all things recommendations. Everything You Need To Know About LinkedIn Recommendations
3. Update Your Content
With the publisher and pulse platforms LinkedIn has morphed into a content monster with a staggering 75% of its views generated via content viewing.
The upgrade opportunity for you is to generate increase profile visibility by writing or sharing content. This is my 99th post on LinkedIn publisher. Each post typically nets a 25-35% increase in my profile views.
Start writing posts. You will be amazed what it will do for your status within the 300 million strong LinkedIn community. If you are not a writer, share and like posts. This activity will also produce dividends. Start right now by liking, sharing and commenting about this post. I would be grateful for your support.
Enjoy Your Summer Upgrades
An effective presence on LinkedIn is a must for today’s active professional. I leave you with some posts that will be helpful with your upgrade efforts.
Marben Bland is a LinkedIn Ninja, who coaches business and individuals on how to use LinkedIn more effectively.