LinkedIn is the world’s largest professional network with 175 million members and growing. LinkedIn’s ascendancy makes having a profile on the social media site a must for any job searcher, small business owner, or corporate professional. Why? Because LinkedIn gives you the keys to controlling your online identity in Google and other searches LinkedIn profiles typically rises to the top of search results. Your LinkedIn profile allows you to directly control the first impression recruiters, customers and fellow professionals get when seeing you online.
Despite the growing importance of the impression gained by an effective LinkedIn profile a number of professionals are making profile mistakes which are costing them potential jobs, customers and professional opportunities.
What effect does your LinkedIn profile have…?
- On your job search?
- On how your customers find you?
- On your online image?
This quick quiz will provide a measurement to gage if you a making any of the 3 costly LinkedIn profile mistakes.
- Is Your Profile100% Complete? – A LinkedIn profile basically acts as an online resume giving recruiters, customers and professional contacts access to your experience, thoughts and interests. LinkedIn estimates that you are 40 times more likely to get found in a LinkedIn search if your profile is complete. Click on this link to find how to get your profile to 100% complete Give yourself 10 points if your profile is 100% complete.
- Are you a member of at least one group?– LinkedIn groups provides an opportunity to join other industry professionals adding value to your own profile and helping you to get found by other industry contacts. Click on this link to find out more about groups Give yourself 10 points for each group you are a member of.
- Request recommendations – Obviously don’t ask everyone, especially if you don’t know them that well. But having recommendations will help your profile to stand out and will help to build trust in your reputation to visiting users. This will help improve the visibility of your own profile within internal LinkedIn searches as well. Find out more about LinkedIn Recommendations by clicking on this link
0-10: You are in need of a LinkedIn profile makeover
10-50: Your profile is good but could use some work
50 & Above: Wonderful you have an effective profile
The Bottom Line
LinkedIn makes much of its money by charging an elite group of corporate recruiters’ big money for the right to sift through member profiles, hunting for great candidates to hire. Old or threadbare profiles aren’t much use to recruiters. In contrast, profiles that sparkle with members’ latest awards, new job responsibilities and fresh professional qualifications are regarded as treasure. I hope you will make your profile a treasure.