Monthly Archives: April 2012

3 Keys for Job Search Success on LinkedIn

LinkedIn has reached Critical Mass

Membership in LinkedIn has a reached a point of critical mass where it’s unwise for any serious job seeker or professional not to be on LinkedIn. Here is why, LinkedIn members can search and connect with profiles from employees of virtually every Fortune 500 firm along with scores of employees and owners of small and midsize business not to mention over 130,000 recruiters.  Collectively this profiles represent over 130 different industries,

Search LinkedIn

Take a few minutes to search LinkedIn and I’m sure you’ll find lots of contacts from your current and prior employers, clients, vendors, and schools. All those contacts have the potential to help you grow your career or find a new job.

3 Steps to Find A Job On LinkedIn

1.    Create a 100% Optimized Profile. The profile is the gateway to a successful LinkedIn job search.  A recent Career Track recruiter survey reveals that    recruiters have a 10 times better chance of finding you if your profile is complete and optimized.  In my February 2011 Smart Job Search post 10 Tips for Optimizing LinkedIn I layout, tips for creating a 100% optimized profile.
2.    Build A Purpose Driven Network. Connecting with other LinkedIn members and building your network requires a direction, a plan, and a purpose.  In my You Tube video A LinkedIn Tip Your Contacts  outlines  a strategy for building a purpose driven network

 3.    Search Jobs.  LinkedIn has become a hub for job posting with companies both large and small posting all types of jobs on the site.  While a premium job search function is available for about $30, the free job search function is very robust and can meet the needs of most job seekers.

The Bottom Line for the Smart Job Searcher

What do Microsoft, Ebay, Netflix, and Target have in common?  These companies along with many others have used LinkedIn to recruit candidates. They are using LinkedIn to find passive and active job candidates.  So for the Smart Job Seeker LinkedIn must be a part of your strategy


Marben Bland is an accomplished speaker, writer, and thought leader focused on 4  interconnected areas:

  1. Social Media Branding:  Increasing sales & awareness by creating lasting impressions
  2. Recruiting:  Finding world class talent for leading business and non profits
  3. Job Coaching:  Providing solid solutions for finding a job
  4. Project Management: Bringing order to complex problems

Who’s Watching You On Facebook?

When you’re applying for a new job, polishing up your resume may not be enough anymore. Rather, you should check what information is out there about you on the web. Facebook profiles are routinely being checked by your future employers. According to a survey carried out by Careerbuilder in 2009, 45% of employers check your social media presence when hiring, and some 35% of employers reported that they have found content on social networking sites that meant they did not hire the candidate. As social media has only grown over the past few years, we can only imagine that this figure would be much higher today.

Pictures Perfect

More than half of the employers questioned said that provocative photos were the biggest factor contributing to a decision not to hire a potential employee, while 44% of employers pinpointed references to drinking and drug use as no-go areas. While this might seem obvious, you can never know what a company might deem “provocative.” It seems wise to keep all content absolutely clean, otherwise who knows what job prospects you are thwarting.

Passwords Please
In an even more worrying development in Maryland, a man has recently been asked to hand his Facebook login details over to his employee. He was outraged and made a complaint to the American Civil Liberties Union. As a result the updated policy at the Maryland Department of Corrections states that job candidates won’t be asked to share their login or password

The Bottom Line
Unfortunately, many of us fail to realize that content we post on the Internet is really out there in the public domain. If you do want to continue using Facebook, what can you do to protect yourself from unwanted prying eyes? Be sure you’ve checked those privacy settings. It is sensible to keep any personal content away from the public eye. Also, be careful what you are making available to your networks. It might seem safe enough to let people who graduated from the same college as you view your profile, but this will include several thousand – if not tens of thousands of – people who you have never met nor know, and who may have ulterior motives when checking out your profile. Keep it clean and professional. Ask yourself: would you want your future employer to read this? If the answer is no, don’t post it. There’s really nowhere to hide on the world wide web and you never know who is watching you on Facebook.


Join me live on Monday, April 23, 2012 at 10:30 AM EDT as I interview actor Nadir Hasan about job searching strategies and pop culture. Can’t catch the show live? You can download the show live anytime on free on I-Tunes. (724) 444-7444 Call ID: 115302