Monthly Archives: March 2010

5 Habits of Highly Effective Job Seekers in a Down Market

Even in a down market, job seekers and employees are not powerless or without recourse. In fact, you have more control over your career circumstances than you might think. Here are 5 specific strategies and tactics that consistently generate powerful results for job seekers, even when it seems that “no one’s hiring.”

1. Network, network, network. Continually increase your level of networking and keep expanding your contact database. Reach out to reestablish and nourish business and personal relationships. Offer to help others, even if they’re not in a position to help you (because what goes around comes around). There is no substitute for connecting with people one-on-one. Stay connected and don’t isolate yourself. Being out of work does not mean you have to be out of touch, so be sure to build and maintain your networking momentum.

2. Seek help.
Get career support from a professional. A qualified career coach can better prepare you to land your next position. If career coaching is unaffordable for you, take advantage of the support provided by government programs, nonprofit agencies, job search groups, college/alumni career centers, or faith-based missions for the unemployed and underemployed. If you’re thinking of changing industries, get some career testing. If you’re struggling emotionally, get help from a mental health service provider.

3. Read career books and attend career seminars. Take advantage of learning opportunities to improve your job search and career management skills. Keeping informed of business trends will help you gain greater knowledge of the industries and careers that are poised for future growth. Stay plugged into the market and your field to ensure that you’ll be current, and to maintain your intellectual capital. Apply what you learn, and generate stronger search results.

4. Leverage technology. Utilize Web sites and online services to connect with your industry and to build greater visibility. Create a career Web site, using tools like VisualCV ( and LinkedIn ( Reach out through social networking sites, such as Facebook (, MySpace (, and Twitter ( Keep in touch with colleagues consistently via e-mail. In addition to leveraging career portals and job boards, learn how to use online tools like blogs, wikis, and virtual job fairs. Focus on optimizing your online identity.

5. Differentiate yourself. Position yourself as an expert by writing articles, giving presentations, or teaching a class. Get involved in professional organizations, and assume leadership roles there. Do something noteworthy in your community that will garner special recognition and build your positive reputation. Focus on what makes you special, and build your brand within your industry.

 Conducting a successful job search campaign takes energy, discipline, and career support. Despite the pressures you may face in today’s employment market, you must stay focused on your goals and search smart.

10 Tips for Optimizing Linkedin

1. Take the time to create a robust profile. Write a summary section that clearly outlines your personal brand and value-add and gets readers jazzed up about what you do. Build out the specialties section and make it keyword-rich and industry-relevant. Many profiles on LinkedIn are just a shell with a name and an abbreviated chronology. You would never submit a resume to a potential employer that only listed employment, so why would you use this tactic on-line when your information is available for millions of people to see?

2. Use the endorsements feature to request and offer endorsements.
People are more likely to contact you if you can prove that others have been satisfied with your work, product, or services. Adding endorsements can expedite the decision-making process.

3. Keep your profile up to date. People who use LinkedIn for a job search campaign often abandon the tool after they find new employment. By keeping your information up to date, you are more likely to keep your network strong and be able to reciprocate to others.

4. Educate your connections. If people join LinkedIn and don’t invite others, they won’t get as much out of the tool and will remain several degrees apart from the people they want to meet.

5. LinkedIn doesn’t replace traditional networking, it facilitates it. Always supplement your on-line efforts with face-to-face networking.

6. Use the questions and answers feature to start conversations, create community, and position yourself as a subject matter expert. By answering questions, you are simultaneously endorsing your candidacy and expertise.

7. Don’t add a connection that you would not feel comfortable introducing to someone already in your network. Having 500 connections doesn’t have much value if you can’t “share the love”.

8. Don’t use the “invitation to connect” templates. They lack authenticity and are inferior when compared to a personalized message from you.

9. Create a public profile. This is an easy way to start building an on-line presence for yourself, since LinkedIn ranks high in the search engines.

10. Take advantage of resources that can help you optimize your Linked In profile. (Linked Intelligence Blog) (LinkedIn Blog) (profile makeover) (I’m on LinkedIn…Now What???, Jason Alba) (Happy About Online Networking, Liz Ryan) (8 Tips from LinkedIn)

Social Media Unlimited -Unlocking the Power of Social Media

 Are you growing your business with social media?  Social media, as a marketing strategy, will help inform your customers about your products or services via a simple blog comment, a Facebook wall writing or a LinkedIn update.   

Start building and enhancing your marketing plan with Social Media Unlimited, a one-day workshop designed to unlock the power of social media for explosive business growth. Intended for the serious business owner, entrepreneur and sales, marketing and public relations professional, this informative one-day seminar is limited to only ten people, ensuring personalized, one-to-one instruction from our expert team of social media strategists.  These strategists have helped many small business owners and corporations develop effective social media strategies, resulting in significant market penetration and profits.  By attending Social Media Unlimited, you will get a blueprint to enhance your business goals and objectives:

  • Social Media Strategy – You will obtain the building blocks for creating a powerful social media strategy tailored for your business.
  • LinkedIn Profile – Working with our talented strategists, we will help you create your LinkedIn profile, calculated to expand your contacts and grow your business. 
  •  Tactics for Explosive Revenue Growth – After a day with our team of strategists, we are confident that you will learn powerful, yet simple tactics that will grow your business and unleash new streams of revenue.   

This is not your traditional learning experience.  This opportunity is limited to ten people to ensure that you receive the one-on-one instruction and interaction from the power of a small, tight-knit group.  Join us for a live, special Social Media Unlimited preview on March 30 at 1:00 pm EDT with on-demand viewing thereafter.     Register Now

For a limited time, Social Media Unlimited: Unlocking the Power of Social Media for Explosive Business Growth will offer a special early bird price of $750.00, a savings of $200, through April 8.  The workshop will take place on Thursday, April 29, 2010 from 10:00 AM – 4:00 PM at the Sigma Conference & Event Center, 1717 Babcock Blvd, Pittsburgh, PA  15209.

Register Now


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Oh What A Night – SPEED NETWORKING in Pittsburgh

Take 40 people, entrepreneurs, job seekers, business leaders.  Add in a wonderful setting at the Sigmas Conference and Event Center with superb food splendid wine and finally include a unique SPEED NETWORKING format…..and what do you get?  

You get Oh What A Night!   A night where contacts were made, business was generated, and job search leads and ideas were exchanged.  

On Thursday, February 25 a new community was born, an unqualified success was created,and you were a part of it…..  SPEED NETWORKING Pittsburgh!   And guess what we are going to do it again on March 25 when SPEED NETWORKING Pittsburgh returns to the Sigmas Conference and Event Center, from 5:00 PM – 8:00 PM.  

  See What Happend  On February 25th

 Register Now

SPEED NETWORKING – Pittsburgh   
March 25, 2010   
5:00 PM – 8:00 PM   
Sigmas Conference & Event Center   
1717 Babcock Blvd.  
Pittsburgh, PA